How to Use Instagram Trial Reels to Test Content & Grow Your Audience
Instagram just rolled out a powerful new tool for creators and businesses alike — Trial Reels. If you’re trying to grow on Instagram, boost engagement, and find out what content actually works, this feature is a game changer.
What Are Instagram Trial Reels?
Trial Reels let you post a Reel that’s only shown to non-followers during the first 24 hours — meaning your existing audience won’t see it right away. This gives you the chance to test new content ideas without risking low engagement on your main feed.
It’s a strategic way to experiment, analyze performance, and only share with your audience once you know it works.
How to Create a Trial Reel on Instagram
- Create Your Reel
Edit your video and apply your usual captions, music, and effects. - Enable the ‘Trial’ Option
On the final sharing screen, toggle the new Trial button. - Publish It
Your reel will go live — but only to non-followers for the first 24 hours. - Analyze the Performance
Instagram will show you insights like views, likes, shares, and comments. You can then decide to:- Share the reel with your followers
- Keep it hidden
- Or let Instagram auto-share it if it performs well within the first 72 hours
Why Use Trial Reels? (Benefits for Creators + Brands)
✅ Safely Test New Content Ideas
Want to try something different or trendier than usual? Trial Reels let you test the waters without harming your current engagement rates.
✅ Reach New People
Trial Reels are targeted at non-followers, making them an effective way to grow your Instagram audience organically.
✅ Data-Driven Reels Strategy
Use insights from your Trial Reel performance to decide what type of content is worth investing in.
Final Thoughts: Should You Use Instagram Trial Reels?
Absolutely — if you’re serious about content growth and engagement. Whether you’re a brand, influencer, or creator, Trial Reels help you optimize your Reels strategy, grow on Instagram, and post with confidence.
Want help planning your content or making the most of your Instagram strategy? At All Good MKG, we help businesses and creators like you grow smarter on social. ✨
📩 Get in touch to learn more about our content strategy and social media packages!
